Ministry of Agriculture More campaigns
„ Ryba wpływa na wszystko “
Claim
Fish, as opposed to meat, was never popular in Poland. The main task of campaign was to change the attitude toward fish and to introduce it to the wide polish society. The communication task was to show the society an alternative to meat and mainly unhealthy food. The business task was to improve the competitiveness of fish on a local market and to support sell.
Gallery
TV Spot
Task
Target group of the campaign was the polish society, regardless of age, material status etc. - everyone who can profit from eating fish.
The agency produced two lines of “Fish” campaign. Both based on the same strategic and creative guide-lines.
The claim of the whole campaign “Ryba wpływa na wszystko” is a funny and simple motto. It literary means – fish has influence over everything.
